The Marvel Now! Campaign is returning to the House of Ideas this August! You will be able to get an advanced look at it via the Marvel Now Previews Magazine that will be available on July 13th.
Marvel Editor-in-Chief Axel Alonso stated today; “Marvel NOW! is about the future of the Marvel Universe,”. The news and official details will be released at this year’s San Diego Comic-Con but the Previews magazine will give fans and readers a glimpse of what is to come.
Proclaiming that this new marketing campaign is about the future of the Marvel universe is intriguing. We have had Marvel NOW! which launched in 2012 which Alonso described at the time as ” “the next chapter in the ongoing saga of the Marvel Universe.” Then we had All-New Marvel NOW! in 2014 and Alonso called that; “ All-New Marvel Now! is a thrilling new entity that’s bringing unmatched energy and focus to our already-robust line of titles.”. 2016 brought us the post-Secret Wars All-New All-Different Marvel and about this Axel Alonso stated; “The goal is to invite a new audience while maintaining and honoring the fans who are already reading.”
This new campaign comes in the same year as the latest re-launch, a departure from the 2-year cycle that Marvel has been on for a while now. Further, to go back to Marvel Now while looking to the future should be curious to fans. Will this be Marvel Now! 2.0 or a visitation to those titles and more first issues?
Here is the Press Release from Marvel Comics:
Blockbuster new titles. Shocking new status quos. Top-tier creators. This is Marvel NOW!.
It all starts this fall as the Marvel Universe charges forward into an ambitious new direction. As the industry’s top creators and hottest up-and-coming voices leave their mark on the world’s top super heroes, get ready for the most exciting and energetic comics on the stands! Prepare for all-new ongoing series, Earth-shattering status quo shifts, and an exciting new era of Marvel comics!
Kicking off this bold publishing initiative is the free MARVEL NOW! PREVIEWS MAGAZINE, coming to comic shops on July 13! This free, standalone magazine is your first look at the cataclysmic fallout of Civil War II and the landscape of the Marvel Universe to come. Packed cover-to-cover with huge reveals, new titles, and fresh creative directions, the MARVEL NOW! PREVIEWS MAGAZINE is your very first look at the hottest upcoming titles of 2016!
“Marvel NOW! is about the future of the Marvel Universe,” says Marvel Editor-in-Chief Axel Alonso. “We’re excited to provide fans with a snapshot of things to come right before San Diego Comic-Con. Fans can look forward to hearing about brand new titles, returning favorites and even some shocking status quo shifts that are sure to keep fans guessing all the way through Civil War II. There has never been a better time to be a Marvel reader.”
Building upon our rich history with an eye towards tomorrow, Marvel NOW! marks the next evolution of Marvel Comics – and a thrilling leap forward. Be there as it all kicks off on July 13th! Run, don’t walk to your local comic shop to get your hands on the free MARVEL NOW! PREVIEWS MAGAZINE! The future is Marvel and it’s happening NOW!